Featured · The Graft

Demand isn't leaving. It's queuing

When guidance steps down after Prime Day moves, the consumer hasn't retreated — they've learned to wait.

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Consumer Psychology

Amazon's profit didn't triple. The first number just won.

The headline figure was real in the accounts, not in the till — and your listing runs the same machinery.

09 AUG 2026 · 5 min

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Winning Visibility

The rent went up — and Amazon just published the receipt

Advertising grew 26% while seller services grew 16% — the price of being seen is rising 1.6x faster than the price of selling.

09 AUG 2026 · 6 min

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Maximising Margin

Amazon is margin-proof. You aren't. That's the whole game.

Amazon's Q2 operating income jumped 43% in a discount-heavy quarter because it engineered its own margin out of the price war.

09 AUG 2026 · 5 min